In accordance with the California Consumer Privacy Act and its regulations, this is to notify you that we are collecting your personal information when you use our website.
1. The following table describes the categories of personal information that we collect from you through your use of our website, the business or commercial purposes for which such information is used and whether we sell or share your personal information.
| Category | Examples of Personal Information Collected | usiness or Commercial Purposes | Do we sell or share your Personal Information? |
|---|---|---|---|
Identifiers |
First name, last name, telephone numbers, postal address, unique personal identifier, Internet Protocol address, online identifier, email address, Social Security number, driver’s license number. |
To market a service or product to you or complete a transaction for you, marketing and promotional efforts, statistically analyze website usage, improve website content and product offerings and customize website content, layout, and services, and to meet our legal, regulatory and contractual obligations. |
Yes |
Information described in the California Customer Records Act |
Name, telephone number, address, social security number, Online ID, industry, preferred method of contact, and emergency contact. Employment status, total annual household income, whether you rent or own, and whether you are pre-qualified for a loan. |
To market a service or product to you or complete a transaction for you, marketing and promotional efforts, statistically analyze website usage, improve website content and product offerings and customize website content, layout, and services, and to meet our legal, regulatory and contractual obligations. |
Yes |
Purchasing preferences |
Purchasing preferences, such as area of interest, community of interest, residence of interest, quick move-in of interest, and new home preferences, such as price range, bedrooms, bathrooms, square footage, when would you like to be in your new home, type of home, and other specified amenities. Whether you are relocating, whether you chatted with an online representative, whether your current home listed with a realtor, and preferred appointment date and time. |
To market a service or product to you or complete a transaction for you and marketing and promotional efforts. |
Yes |
Commercial information |
Loan information and property records. |
To market a service or product to you or complete a transaction for you and marketing and promotional efforts. |
No |
Internet or other similar network activity. |
Browsing history, search history and other information regarding your interaction with our website. |
To market a service or product to you or complete a transaction for you, marketing and promotional efforts, statistically analyze website usage, improve website content and product offerings and customize website content, layout, and services, and to meet our legal, regulatory and contractual obligations. |
No |
2. The following table describes the categories of sensitive personal information that we collect from you through your use of our website, the business or commercial purposes for which such sensitive information is used and whether we sell or share your sensitive personal information.
| Category | Examples | Business or Commercial Purpose | Do we sell or share your Personal Information |
|---|---|---|---|
Social security, driver’s license, state identification card or passport number |
Social security number and driver’s license number. |
To market a service or product to you or complete a transaction for you, marketing and promotional efforts, statistically analyze website usage, improve website content and product offerings and customize website content, layout, and services, and to meet our legal, regulatory and contractual obligations. |
Yes |
3. We will retain your personal information and your sensitive personal information for as long as necessary to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure of your personal information, the purposes for which we process your personal information, whether we can achieve those purposes through other means, and the applicable legal requirements.
4. We may sell or share your personal information. If you do not want us to do so, please click on the following link: Do Not Sell or Share My Personal Information
5. We may use or disclose your sensitive personal information. If you do not want us to do so, please click on the following link: Limit Use / Disclosure of Sensitive Personal Information
6. We allow the following third parties to control the collection of personal information for our benefit:
7. We value your privacy. The following is a link to our full Privacy Policy: Privacy Policy